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The Resource Creating a successful marketing strategy for your small new business, Stanley F. Stasch

Creating a successful marketing strategy for your small new business, Stanley F. Stasch

Label
Creating a successful marketing strategy for your small new business
Title
Creating a successful marketing strategy for your small new business
Statement of responsibility
Stanley F. Stasch
Creator
Subject
Language
eng
Cataloging source
DLC
Dewey number
658.8/02
Illustrations
illustrations
Index
index present
LC call number
  • HF5415.13
  • HF5415.13
LC item number
  • .S8573 2010
  • .S8573 2010
Literary form
non fiction
Nature of contents
bibliography
Label
Creating a successful marketing strategy for your small new business, Stanley F. Stasch
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Poor marketing strategies cause new business failures -- Screening condition I: do you have a complete marketing strategy? Do the elements of your marketing strategy create synergy? -- Screening condition II: do you use marketing elements that can cause significant time delays in the execution of your marketing strategy? -- Screening condition III: is your marketing strategy compatible with a small marketing budget? -- Screening condition IV: will your marketing strategy be capable of defending itself against strong counterattacks by well-established competitors? -- Make certain your marketing strategy will have a good chance of being successful
Control code
519833008
Dimensions
25 cm
Extent
xi, 225 pages
Isbn
9780313382475
Isbn Type
(ebook)
Lccn
2010004669
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (CaEvSKY)sky208335852
  • (OCoLC)519833008
Label
Creating a successful marketing strategy for your small new business, Stanley F. Stasch
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Poor marketing strategies cause new business failures -- Screening condition I: do you have a complete marketing strategy? Do the elements of your marketing strategy create synergy? -- Screening condition II: do you use marketing elements that can cause significant time delays in the execution of your marketing strategy? -- Screening condition III: is your marketing strategy compatible with a small marketing budget? -- Screening condition IV: will your marketing strategy be capable of defending itself against strong counterattacks by well-established competitors? -- Make certain your marketing strategy will have a good chance of being successful
Control code
519833008
Dimensions
25 cm
Extent
xi, 225 pages
Isbn
9780313382475
Isbn Type
(ebook)
Lccn
2010004669
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (CaEvSKY)sky208335852
  • (OCoLC)519833008

Library Locations

    • Alma College LibraryBorrow it
      614 W. Superior St., Alma, MI, 48801, US
      43.379159 -84.669993

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